Integrity acts as a beacon, guiding the behavior and attitude of you and your team. The basis and foundation of every relationship is trust, and trust is born out of integrity.
Integrity is the state of being when what you say or believe in is in sync with how you act. It means choosing to do the right thing irrespective of the circumstances or consequences.
A person with integrity will exhibit it as part of his or her character, and not simply part of a particular role in their life. If they are true to their word, then they will exhibit this quality in all of their interactions.
The role of integrity in business is crucial. It is also a validation of your character amongst your customers, employees, and peers. Without integrity, all competencies and resources can function, but they fail to find any consistent or meaningful expression.
The only way to safeguard integrity is to ensure that we, at all times, are guided by a conscious awareness of who we are choosing to be.