From Discomfort to Success
Discomfort can be a pain or a springboard for success. When you are uncomfortable you want to change your status.
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Relationships!
I am not a relationship expert. However, I do run into relationship issues while I coach business executives. What I
Reason & passion
“Your reason and passion are the rudder and the sails of the seafaring soul,” wrote Kahlil Gibran, the Lebanese-born philosopher,
Joy at Work!
Our work is an integral part of who we are, and if we are not able to feel joyous when
Breakthrough!
Attending to a difficult discussion with someone close can lead to either a lot of arguments & stress or objective
Suffering is Optional!
“Pain is inevitable, suffering is optional,” said the Dalai Lama, quoting an old Zen saying. Life inevitably brings pain and
More Articles To Help Ignite Your Spark
The Soul of Your Brand Community
June 23, 2026
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Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
Why Wealth Without Wisdom Does Not Create Security
June 16, 2026
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I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Making Accountability a Hallmark of Your Brand Strategy
June 9, 2026
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Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
