Smaller companies have an edge over their giant counterparts due to their resourcefulness and focus. Google is a smaller company compared to Microsoft, but it dominates the search engine segment of the market. At one point Microsoft wanted to buy Yahoo for $30 billion, partly to overcome the challenge Google was creating. Why? Google was the dominant search engine to the extent that we no longer “search” for something on the internet but, rather, we “Google” it!
What “Google” idea has your company created in the last 12 months?