When you come from a place of authenticity there is a power around you. There is a twinkle in your eye and something magnetic about your aura that reflects credibility which in turn compels others to believe in you.
A lot of people fear being authentic because maybe their true self won’t be liked or accepted. However, if someone is going to like you because you are living a lie, then sooner or later the truth will reveal itself and the liking will be short-lived. And in so doing, you will attract people in your life who are not who you really want to associate with in the first place.
If you want your success to have a strong foundation and be sustainable then there is no other way forward than to be authentic.
As Steve Jobs aptly said:
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice…”