Uncertainty is the Norm!

Life has a way of disrupting the best-laid plans, and sooner or later you are flung into the whirlwind of change. More so in the current context, where disruption and uncertainty are the norms.

Our age is marked by accelerated human evolution. New patterns are very rapidly replacing old ones. Today, no one remains immune to change. According to a recent Forbes article on ‘Is Strategy dead’ by Rick Smith, average life expectancy of a Fortune 500 company has dropped from more than 80 years to fewer than 15 in the last century. Consumer behaviour has undergone unprecedented change. Babies today leave the hospital with a blanket, an iPhone, a Facebook page, and a Twitter handle.

While the industrial revolution was all about the business-to-people narrative, the dawn of the social media era has now shifted the focus to people-to-people – with communities, collaboration, and co-creation being the new buzzwords. 

Today you have to continuously learn and relearn in order to remain relevant. Long-term strategy has given way to “just-in-time” decision-making. 

On the other hand, this change has also created a whole new platform for human capability to flourish. For confident and resourceful people, change spells opportunity. They’re willing to venture out of their comfort zones to embrace change and use it to their advantage. 

Change is always exciting when you choose it yourself. As a choice, it’s not an unwelcome threat, but a welcome adventure.

Share this post on social media

leave a comment