In the business world, the more you give to your staff (for example, guidance, motivation, encouragement, opportunity and respect), the better they perform. By retaining great people, you save considerable time and the resources required to find and train new employees.
“Servant leadership,” a phrase coined by Robert Greenleaf in his 1970 book The Servant as Leader, is an approach whereby the leader concentrates on service and making a difference instead of being an authority figure who orders his employees around. He becomes more like a resource and an empowering guide. By creating an enabling environment for your employees, you increase their productivity and your profitability.
When you give to your customers, you increase their loyalty. Also, you invite their word-of-mouth promotion about your business. The lifetime value of their loyalty is enormous.