Not so simple

When you see something that is simple and profound – be it a speech, a conversation, a blog or a tweet – rest assured the message has been well thought out and crafted with a lot of effort.

When things look effortless, it is because a lot of effort went into it.

Og Mandino the author of “The Greatest Salesman in the World” used to say his books were easy to read because they were very hard to write.

Don’t be fooled by simplicity. It requires depth to keep things simple.