Doing important but not urgent things is a challenge for many.
Reading is not urgent but important, so sometimes it gets parked. Same applies to meditation and exercise – both not urgent but important – so both get parked.
The trouble with postponing reading, meditation and exercise is that your inspiration, insight and productivity get affected.
What’s the solution? Do first things first as my late colleague Dr. Stephen Covey would say. This means doing important things first before reacting to urgent but unimportant things.
This requires discipline.