Our corporate purpose is an extension of our personal purpose. Dr. Stephen Covey uses the term “co-missioning,” meaning the aligning of personal and company missions. It is integrating our work life with our soul to create a unified picture that brings together our inner and outer worlds. For instance, my personal mission is to shine my light and inspire others to shine theirs. My business mission is to help individuals find their birthday gifts, to use the power of giving and inspire life balance.

If our life’s purpose is not aligned with our corporate purpose, we experience tension and unhappiness. When the two are aligned, we find that we are performing optimally in our work life and are using our innate gifts.

If we do not work to fulfill that purpose, we play the part an Indian poet thus describes, “The song I came to sing is left unsung. I spent my life stringing and unstringing my instrument.” When we are singing our song, we become alive and are motivated and energized. Our work brings meaning and fulfillment.