As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices that truly shape valuation—where to play, how to win, what to stop—get pushed aside.
The SPARK Framework helps leaders shift from reactive to deliberate, creating rhythm and focus in decision-making.
S — Service Scanning
Look beyond your bubble—customers, competitors, frontline teams. Spot the pain points that matter most and act on them. Service isn’t charity; it’s the fastest path to solving the sharpest problems.
P — Purpose Priority
Anchor in your core purpose. Dedicate 80% of resources to proven drivers while testing 1–2 bold, purpose-aligned bets. Purpose doesn’t dilute success—it fuels significance.
A — Attraction Alignment
Align strategy and execution with vision, mission, and values. Clarity of outcomes, roles, and incentives turns friction into momentum. Alignment attracts results because it’s authentic.
R — Resilience Routine
Protect time to think, analyze, and prioritize. Strategy isn’t a lightning bolt—it’s a practice. Resilient leaders steer the ship by anticipating the currents, not just reacting to waves.
K — Knowledge vs. Knowing
Tight feedback loops turn activity into learning, and learning into wisdom. SPARK leaders build a knowledge base they can trust—moving beyond data to real-world knowing.
The Payoff
With SPARK, you gain fewer but sharper priorities, faster decisions, calmer weeks, and more space for strategy to flourish.
Lead your week—don’t let the week lead you