Sometime back when Brian Tracy and I were driving from a radio interview, I asked him to share some stories about his time with Og Mandino. He said one day he was driving with Mandino from a radio interview and he said to Mandino the author of “The Greatest Salesman in the World” that his books were too simple to read. Mandino paused and then replied: “My books are so simple to read because they are so hard to write.” Wow!

When you see something simple and profound – be it a speech, an interview or a blog be rest assured the message has been well thought out and crafted with a lot of effort.

When things look effortless, it is because a lot of effort went into it.