When you see something simple – be it a speech, a conversation, a blog or a tweet be rest assured the message has been well thought out and crafted with a lot of effort.
When things look effortless, it is because a lot of effort went into it.
Og Mandino the author of “The Greatest Salesman in the World” once shared with my colleague Brian Tracy that his books were easy to read because they were very hard to write.
Therefore don’t be fooled by simple. It requires depth to keep things simple!