Involve, share and communicate clearly the goals to the team.
The Oxford dictionary defines clarity as:
• the quality of being coherent and intelligible;
• the quality of being easy to see or hear;
• sharpness of image or sound;
• the quality of being certain or definite;
• the quality of transparency or purity.
The starting point of getting the best out of every stakeholder begins with clarity – clarity of the vision, mission, values, and yearly/quarterly/monthly goals.
Having monthly goals and weekly accountability and feedback towards the monthly goals greatly enhances the focus from each of the employees thereby leading to achieving those goals.
The feedback mechanism also allows employees to know what they are doing right and where they need to improve.
Lay out clear expectations of what is required of each associate – and ensure there is solid understanding of why and how this fits into the overall objective – because if it doesn’t, why do it at all.