We know that the greatest successes in business come when we meet the needs of others.  This is true in every sector, in every industry. 

Successful people have an unwavering desire to meet needs – to fix problems and make things better. And awareness – actionable awareness – is the precursor, the kernel from which needs are revealed.

In the corporate world, without actionable awareness, our vision is limited. We remain in a bubble, oblivious to the changes around us and unable to recognize real needs waiting to be met. Lack of awareness also hampers the ability to recognize shortcomings or, indeed, capitalize on strengths. 

The deep awareness of your vision, mission, and values and aligning your actions with them enables you to zero in to what you want to achieve.

Thus actionable awareness leads to a deeper and more enduring experience of success — that is, it leads to the emergence of the Corporate Sufi.