When it comes to people, it is important to be authentic, yet sensitive. It is a delicate balance.

Some people are insensitive in the guise of being authentic. Some are too sensitive to the point of not being authentic.

Having a healthy balance between authenticity and sensitivity applies to all walks of life. It applies to your children, your spouse, parents, siblings, co-workers, supervisors, Boss, subordinates, volunteer team, business partners, and investors.

For example, if you are trying to appoint someone to a role and want him or her to perform at their peak, then being sensitive, as well as authentic will have the highest chance of success. Being sensitive will make the person feel respected; while being authentic will not only keep the foundation of trust and integrity sound but will also address the real issues that could prevent this new appointee from getting the best results.

If you have to choose between being sensitive or authentic, then choose authentic, but it need not be either/or.