Anchoring yourself to a purpose
Purpose brings clarity and focus. It answers the question why. Purpose is an anchor, helps with alignment, and is an
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Recent Articles
Overcoming Ego
One of the biggest challenges you will face on your journey is the battle to overcome the self (ego). Ego
Acceptance
Accepting what is happening now and not what you want to be happening is the foundation for tranquility and also
Who is a Corporate Sufi?
About 790 people in the developing world are chronically undernourished. Over 2 million children die every year of a preventable
Who You Hang Out With
Surrounding yourself with smart people uplifts your game. I have seen my son Tawfiq uplift his soccer game when he
Turning a Minus into a Plus
Life will not always be full of positives. The key is to find ways to make a plus out of
More Articles To Help Ignite Your Spark
A True Corporate Sufi: Integrating Success, Significance, and Soul
September 23, 2025
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The passing of Nadir Mohamed, former president and CEO of Rogers Communications, is a profound loss—not just for corporate Canada,
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
