How to get started on your life purpose
You are a miracle endowed with great gifts. No one is like you. Yet you go through life trying to
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Unfolding your myth – Becoming a Creative Leader
The ancient Sufi Mystic Rumi said, “ Do not be satisfied with the stories that come before you. Unfold your
Dear Azim, help me understand suffering. Why do good people suffer?
A life can never attain peaks if there are no valleys. If we are aiming for a linear experience then
What FIFA can Teach You about LIFE
Aim High to Reach High – Costa Rica surprised everybody when they defeated Uruguay 3-1 in the opening match of
Who You Hang Out With
Surrounding yourself with smart people uplifts your game. I have seen my son Tawfiq uplift his soccer game when he
Time, Energy and Emotion
How you manage your time, energy and emotion determines your productivity, success and happiness. Despite numerous books, articles and training
More Articles To Help Ignite Your Spark
SPARK a Future-Ready People Strategy
October 14, 2025
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Most organizations build workforce plans around headcount and budgets. Winning ones build around intention. In the GenAI era, your edge won’t come
Lead with People, Purpose, and Impact
October 7, 2025
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True leadership begins within. When you are clear about who you serve, why your work matters, and how your actions
Agility Is a Rhythm, Not a Buzzword
September 30, 2025
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Agility isn’t about working harder or moving faster. It’s about moving smarter—with clarity, precision, and purpose. Think of a cheetah.
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
