
Corporate Brand!
Just as you, as an individual, have your innate gift, so, too, should your corporation have a unique offering that

Just as you, as an individual, have your innate gift, so, too, should your corporation have a unique offering that
I once asked a senior leader how much of his week was spent in meetings. “About sixty percent,” he said.
I was speaking with a business leader whose company was doing well by every traditional measure. Revenue was growing. The
Intelligence. Ambition. Influence. Prosperity. For decades these have been the traditional markers of success. Yet experience keeps reminding us that,
