Keeping Your Sweet Spot
“Let the beauty of what you love be what you do.” Rumi Finding your life purpose may one of the
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Do you have the right beliefs?
Sonya was always passed up for promotion. She worked hard, met her targets and yet when the time came for
Justifying a wrong does not makes it right
A man who was troubled swore that, if his problems were solved, he would sell his house and give the
There are many different paths to the same truth
The ways to go are as many as the breaths of human beings. – Sufi saying All of creation has
Living Your Totality
Today my day began with great news! Malala Yousafzai was announced the winner of 2014 Nobel Peace Prize, becoming the youngest
Empower, Don’t Overpower
One of the essential principles of leadership is the ability and willingness to empower others. When we empower others, we
More Articles To Help Ignite Your Spark
A True Corporate Sufi: Integrating Success, Significance, and Soul
September 23, 2025
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The passing of Nadir Mohamed, former president and CEO of Rogers Communications, is a profound loss—not just for corporate Canada,
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
