
Less Capturing, More Caring: Building Brands Beyond the Click
In today’s digital world, attention is the most coveted currency. Every day, people are interrupted, tracked, reminded, re-targeted, persuaded, and

In today’s digital world, attention is the most coveted currency. Every day, people are interrupted, tracked, reminded, re-targeted, persuaded, and
Artificial intelligence has given leaders a new set of hands. But more hands do not automatically lead to more progress.
Gravity is a force of attraction, drawing everything toward its centre. Every brand seeks that same pull. The question is:
One executive shared a moment of clarity with me after a colleague said this during a performance review: “You are
