
SPARK Your 2025 Alight!
[S]ERVICE I will… 1. Put my “Service Mantra” into practice by serving in areas where I can make the optimum

[S]ERVICE I will… 1. Put my “Service Mantra” into practice by serving in areas where I can make the optimum
Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
