Difference between belief and knowing
In my book, Spark: Journey from Success to Significance, we discuss the difference between knowledge and knowing. Knowledge can be
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Stop Training, SPARK Learning: How to Adapt at the Speed of Change
May 12, 2026
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A senior leader once told me: “We’ve trained our people, invested in workshops, digital learning platforms, and leadership programs. Yet,
Why Service Ignites The Soul Of A Brand
May 5, 2026
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Brands today speak the language of purpose—impact, values, community, sustainability, and customer care. They express it through polished websites, emotional
Are People Change-Resistant or Simply Exhausted?
April 28, 2026
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A CEO recently shared something telling: “People aren’t pushing back on change. They’re just… quiet. They comply. But I don’t
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
