
Tear up your Plan B
Jihae Shin, a researcher at the Wisconsin School of Business at the University of Wisconsin-Madison, and the Wharton School at

Jihae Shin, a researcher at the Wisconsin School of Business at the University of Wisconsin-Madison, and the Wharton School at
In today’s digital world, attention is the most coveted currency. Every day, people are interrupted, tracked, reminded, re-targeted, persuaded, and
Much of the conversation around AI focuses on efficiency, optimization, and the promise of doing more in less time. Yet
A client recently checked into a hotel without speaking to a single human being. Before arrival, an AI concierge confirmed
