
Tear up your Plan B
Jihae Shin, a researcher at the Wisconsin School of Business at the University of Wisconsin-Madison, and the Wharton School at

Jihae Shin, a researcher at the Wisconsin School of Business at the University of Wisconsin-Madison, and the Wharton School at
Gravity is a force of attraction, drawing everything toward its centre. Every brand seeks that same pull. The question is:
One executive shared a moment of clarity with me after a colleague said this during a performance review: “You are
I once worked with a CEO who during a coaching session shared something revealing. “Everyone sees the title, the office,
