
Tear up your Plan B
Jihae Shin, a researcher at the Wisconsin School of Business at the University of Wisconsin-Madison, and the Wharton School at

Jihae Shin, a researcher at the Wisconsin School of Business at the University of Wisconsin-Madison, and the Wharton School at
A senior leader once told me: “We’ve trained our people, invested in workshops, digital learning platforms, and leadership programs. Yet,
Brands today speak the language of purpose—impact, values, community, sustainability, and customer care. They express it through polished websites, emotional
A CEO recently shared something telling: “People aren’t pushing back on change. They’re just… quiet. They comply. But I don’t
