
Stop Doing, Start Being!
There is always lots to do for most of us. Somehow, the more we do, the more there is to

There is always lots to do for most of us. Somehow, the more we do, the more there is to
Gravity is a force of attraction, drawing everything toward its centre. Every brand seeks that same pull. The question is:
One executive shared a moment of clarity with me after a colleague said this during a performance review: “You are
I once worked with a CEO who during a coaching session shared something revealing. “Everyone sees the title, the office,
