
”Corporate Sufi” Leader:
Finding Your Purpose Once you find your life mission, the one thing you need to do, then fuse it with

Finding Your Purpose Once you find your life mission, the one thing you need to do, then fuse it with
Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
