
Corporate Brand!
Just as you, as an individual, have your innate gift, so, too, should your corporation have a unique offering that

Just as you, as an individual, have your innate gift, so, too, should your corporation have a unique offering that
Gravity is a force of attraction, drawing everything toward its centre. Every brand seeks that same pull. The question is:
One executive shared a moment of clarity with me after a colleague said this during a performance review: “You are
I once worked with a CEO who during a coaching session shared something revealing. “Everyone sees the title, the office,
