
It’s all about them!
If you become curious and make the conversation about them, be it a customer, friend or family member – you

If you become curious and make the conversation about them, be it a customer, friend or family member – you
Gravity is a force of attraction, drawing everything toward its centre. Every brand seeks that same pull. The question is:
One executive shared a moment of clarity with me after a colleague said this during a performance review: “You are
I once worked with a CEO who during a coaching session shared something revealing. “Everyone sees the title, the office,
