
From Me to Us
As “Me”, I am weaker. As “Us”, I feel stronger. An ocean (a symbol of “Us”) is mightier than a

As “Me”, I am weaker. As “Us”, I feel stronger. An ocean (a symbol of “Us”) is mightier than a

One year into her new job, Sonya was passed up for promotion. She worked hard; met her targets and yet
Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
