
Ask Azim | Q&A (December 2016)
QUESTION: What is the ego and how do we eliminate it? AZIM: The ego is a façade or persona projected

QUESTION: What is the ego and how do we eliminate it? AZIM: The ego is a façade or persona projected

We are all familiar with the havoc negative ego wreaks on our lives. It harms our relationships, causes us to
Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
