Asking the Right Question
Ask a pertinent question and shut up and observe the truth unfold. If you have very little time in your
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Responding to Unreasonable Behaviour
What do you do when someone is unreasonable and uses inaccurate justification? You have three choices: 1. You become unreasonable
More Articles To Help Ignite Your Spark
Tips for Leading Meaningful Meetings
March 24, 2026
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I once asked a senior leader how much of his week was spent in meetings. “About sixty percent,” he said.
Building a Business in an Uncertain World
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I was speaking with a business leader whose company was doing well by every traditional measure. Revenue was growing. The
The Character Traits Leaders Need Most Today
March 10, 2026
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Intelligence. Ambition. Influence. Prosperity. For decades these have been the traditional markers of success. Yet experience keeps reminding us that,
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
