
11:11:11 Moment
On Jan 11 at 11 am at 1111 Melville Street in Vancouver, BC I met a leader who assigned me a

On Jan 11 at 11 am at 1111 Melville Street in Vancouver, BC I met a leader who assigned me a
Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
