
6 Defining characteristics of great leaders
The ability to unleash people’s potential, to energise them to use their talent and to work towards a common goal

The ability to unleash people’s potential, to energise them to use their talent and to work towards a common goal
Ever leave the office, only to find the office doesn’t leave you? Do you hear the noise of work follow
Artificial intelligence has given leaders a new set of hands. But more hands do not automatically lead to more progress.
Gravity is a force of attraction, drawing everything toward its centre. Every brand seeks that same pull. The question is:
