
What task is most important today?
If there were only one job you could do at the highest level today and nothing else, what would that

If there were only one job you could do at the highest level today and nothing else, what would that
Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
