SPARK review
Marshall Goldsmith, New York Times Best Selling Author reviews my latest book, SPARK: Journey From Success To Significance.
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
Welcome!
Recent Articles
Where to begin?
Everywhere you look you are confronted with many issues human beings face. You want to help but find it overwhelming;
Tear up your Plan B
Jihae Shin, a researcher at the Wisconsin School of Business at the University of Wisconsin-Madison, and the Wharton School at
Live in “day-tight compartments”
In his wonderful book, ‘How to Stop Worrying and Start Living’, Dale Carnegie shares a simple but great metaphor for
Cultivate the beginner’s mind
As counterintuitive as it may sound, the first stage of Knowing is not knowing. Not knowing has a beauty of
Know the difference between Knowledge vs. Knowing
Knowing is different from knowledge. It is internal. Knowledge can be acquired from reading, taking a class, or practical lessons
More Articles To Help Ignite Your Spark
SPARK a Future-Ready People Strategy
October 14, 2025
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Most organizations build workforce plans around headcount and budgets. Winning ones build around intention. In the GenAI era, your edge won’t come
Lead with People, Purpose, and Impact
October 7, 2025
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True leadership begins within. When you are clear about who you serve, why your work matters, and how your actions
Agility Is a Rhythm, Not a Buzzword
September 30, 2025
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Agility isn’t about working harder or moving faster. It’s about moving smarter—with clarity, precision, and purpose. Think of a cheetah.
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
