Find the real problem
In business and in personal relationships finding the real problem leads to an opportunity for a breakthrough solution. Too often
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Recent Articles
Mistakes into Opportunities
We will all make mistakes and some mistakes will be more costly than others. How do you handle such shortcomings?
Being Decisive!
If you sit on the fence, it will not get you too far in life. It will look safe but
Responding to Unreasonable Behaviour
What do you do when someone is unreasonable and uses inaccurate justification? You have three choices: 1. You become unreasonable
Finding Meaning in Suffering
The time to live is now; sadness, happiness, whatever the situation, the moment to live is now. Everything given in
Creating a shared vision
“The Passion of a shared vision empowers people to transcend beyond petty, negative interactions,” according to Stephen Covey, author of
More Articles To Help Ignite Your Spark
SPARK Leadership: Disruption as a Human Project
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We’re living in times of an unprecedented rate of change. Every day we wake up to new tools, new expectations,
SPARK Leadership: Designing an Effective Hybrid Workplace
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Hybrid work isn’t just logistics — it’s a new social contract. Done right, it can: But success takes more than
A Small, Sane Guide to Generative AI
October 28, 2025
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People meet change with two feelings: excitement and dread. Excitement, because change brings opportunity. Dread, because it exposes our gaps.
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
