Do What You Love
Finding your life’s purpose will be one of the most important decisions you will make. Once you have found your
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Why not me?
When you have aged parents who are having serious health challenges it can be quite taxing on you as you
Big Picture First!
There are two ways to approach something important. Either start with a lot of details and get everyone overwhelmed or
Good to Best!
Are you inspired to take one area of your life from being at a good level to being at your
End or Begin?
No need to be scared of any ends as every end is the beginning of something new! End of a
Suffering is Optional!
“Pain is inevitable, suffering is optional,” said the Dalai Lama, quoting an old Zen saying. Life inevitably brings pain and
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
