Relationship matters
A sound relationship is the cornerstone of productivity. If you invest time to build trust and show compassion and care
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Energy boost
I had a flight to catch at noon and was running a bit late but still decided to visit my Dad before
Casual conversation vs Formal
When you want to discuss important things with your child you have a choice of a formal conversation versus an
No one is spared of Death
Last month, my hero Dr. Stephen Covey died and not long before that Steve Jobs died. Two legends gone –
On Mothers
Mothers work so hard for the benefit of all, but many times forget themselves. They take joy and happiness from
Turning a Minus into a Plus
Life will not always be full of positives. The key is to find ways to make a plus out of
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
