Most Important Engagement
In this day and age of Internet and telecommunications, our waking hours are consumed by engagements with clients, colleagues, and
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Juggling Act!
We all strive to create harmony between our personal and professional lives, yet many of us struggle to achieve a
Persevere
When J.K. Rowling wrote the first Harry Potter novel, 12 different publishers rejected the book. Even Bloomsbury, the publishing house
Business, Balance & Beyond
Many leaders have not quite realized that balance leads to more success, not less; that success without purpose and fulfillment
Home & Career
The balancing of home and career is the most common challenge working professionals face. No matter which country you live
Your Engine!
What do you deem to be your priority? If your priority is your physique then you will have a good
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
