Big Picture First!
There are two ways to approach something important. Either start with a lot of details and get everyone overwhelmed or
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Corporate Sufi?
What is Corporate Sufi? I use the word Sufi as a symbol for the esoteric side of all people. It
Lazy Day
Once in a while you will find that you just cannot get going. You try to work in different
Structure vs. Spontaneity
Structure has merit. It gives order, discipline and accountability. Spontaneity has inbuilt creativity, innovation and going with the flow. The
Perspective
If you are able to gain composure and put things in perspective, you will find the big challenge you are
Balancing Act
You can do almost anything in life, but not everything. When two desirable values contradict each other, it’s necessary to
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
