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Once when I was doing a keynote address to 3,000 people in Johannesburg, I was walking around the seminar rooms
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Smart Leadership Strategies Built on Belief
March 31, 2026
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A few years ago, I worked with a CEO whose team had just completed a “world-class” strategy. It was thorough,
Tips for Leading Meaningful Meetings
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I once asked a senior leader how much of his week was spent in meetings. “About sixty percent,” he said.
Building a Business in an Uncertain World
March 17, 2026
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I was speaking with a business leader whose company was doing well by every traditional measure. Revenue was growing. The
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
