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Some time ago, I received a wonderful tour of Wild Wadi Waterpark in Dubai by the general manager, Chris Perry.
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In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Less Capturing, More Caring: Building Brands Beyond the Click
July 14, 2026
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In today’s digital world, attention is the most coveted currency. Every day, people are interrupted, tracked, reminded, re-targeted, persuaded, and
Purpose Before Productivity: Why AI Should SPARK Your Highest Priorities
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Much of the conversation around AI focuses on efficiency, optimization, and the promise of doing more in less time. Yet
SPARK The Human Back Into Hospitality
June 30, 2026
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A client recently checked into a hotel without speaking to a single human being. Before arrival, an AI concierge confirmed
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
