
Belief!
You can have the greatest idea or product, the best branding and market positioning, but if you or your team

You can have the greatest idea or product, the best branding and market positioning, but if you or your team
A few years ago, I worked with a CEO whose team had just completed a “world-class” strategy. It was thorough,
I once asked a senior leader how much of his week was spent in meetings. “About sixty percent,” he said.
I was speaking with a business leader whose company was doing well by every traditional measure. Revenue was growing. The
