
Ask Azim | Q&A (February 2016)
QUESTION: I can’t seem to catch a lucky break in business. I try to stay positive and work hard but

QUESTION: I can’t seem to catch a lucky break in business. I try to stay positive and work hard but

David Letterman, the late-night funny man, started his career with a flop. After a string of guest appearances on comedy
Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the