You cannot win them all. In fact, it’s not good to win them all, because you will end up serving people who are not your target group and whom you cannot serve at your peak.
You are better focusing on people who want to improve, and more importantly, whom you are most qualified to serve. This way, your performance will be at its peak, your customers will be wowed and you will increase your business.
The first step is to identify who is your core target. Secondly, target this group in all of your marketing efforts. Third, stay focused on this group and turn down work you feel is not aligned to this target.