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How important is what you are grappling with now? If it’s very important in terms of results it can create
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Quality and Clarity
Be bold. Ask for what you want. Don’t be scared of rejection. Every time you get a rejection, you will
The Power of Listening
When someone close to you, like a spouse, complains about your behaviour you can defend, attack back or listen intently.
Your core offering
You probably have many skills and do many things – whether it is in your profession, business, community or family.
Communication: A not so simple task!
When there is a clear understanding of what needs to be done, you have the foundation to do it. When
Tools for Communication?
My wife Farzana and I were at a resort for about 36 hours (1.5 days) and it seemed like eternity!
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
