Reason & passion
“Your reason and passion are the rudder and the sails of the seafaring soul,” wrote Kahlil Gibran, the Lebanese-born philosopher,
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Recent Articles
Quality!
Quality remains one of the key differentiators whenever we want to evaluate something or make a choice. We often explore
Creating Rapport
Creating a rapport with others is not only a human need but also crucial for the success of any endeavor,
Being Early
If you want a smooth sailing whether in driving to work or to your dentist, taking a flight and attending
Meditation & Work
Meditation at work seems like an anomaly. But the busier we are the more there is the need to be
Start of the Day
When you do something very valuable first thing in the morning you set the tone for the day. I had
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
