Attend to it
When something is irritating you, one of the best things you can do is attend to it. Once you attend
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Curve Balls
Almost every day, you will face some sort of curve ball which will throw you off balance. The key is
Turnaround Specialist
Become your own turnaround specialist! If you wait for someone else to do it, you will wait a long time
Worrying!
When you have to worry about something that you do not have all the control over, what do you do?
Inspiration
Are you connected to your spirit? If you are at bliss, filled with gratitude and feeling love for one and
Dear Azim, help me understand suffering. Why do good people suffer?
A life can never attain peaks if there are no valleys. If we are aiming for a linear experience then
More Articles To Help Ignite Your Spark
A True Corporate Sufi: Integrating Success, Significance, and Soul
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The passing of Nadir Mohamed, former president and CEO of Rogers Communications, is a profound loss—not just for corporate Canada,
How to SPARK Human-Centered Dialogue in a Divided Age
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
