SPARK a Future-Ready People Strategy
Most organizations build workforce plans around headcount and budgets. Winning ones build around intention. In the GenAI era, your edge won’t come
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Lead with People, Purpose, and Impact
True leadership begins within. When you are clear about who you serve, why your work matters, and how your actions
Agility Is a Rhythm, Not a Buzzword
Agility isn’t about working harder or moving faster. It’s about moving smarter—with clarity, precision, and purpose. Think of a cheetah.
A True Corporate Sufi: Integrating Success, Significance, and Soul
The passing of Nadir Mohamed, former president and CEO of Rogers Communications, is a profound loss—not just for corporate Canada,
How to SPARK Human-Centered Dialogue in a Divided Age
Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
More Articles To Help Ignite Your Spark
AI May Outsmart You, But It Can’t Out-Spark You!
August 19, 2025
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Leadership today is unlike anything we’ve faced. As we straddle the 3rd, 4th, and even 5th Industrial Revolutions, leaders must
Channeling Loss into a Living Legacy
August 12, 2025
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When someone you love is gone, it can feel like the light has been switched off in a room you
Let S.P.A.R.K. Light the Way From Grief to Growth
August 5, 2025
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Over the past few weeks, we’ve been on a journey together where we explored grief and how the five guiding
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
