Dear Azim, help me understand suffering. Why do good people suffer?
A life can never attain peaks if there are no valleys. If we are aiming for a linear experience then
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
No one is spared of Death
Last month, my hero Dr. Stephen Covey died and not long before that Steve Jobs died. Two legends gone –
It’s not about perfection, rather about keeping life simple
Sitting on a sun deck on a beautiful day in Vancouver watching the tree leaves moving and the birds flying
We Create Our Reality
The truth as we see it is not really the truth. The truth that we see is the one we
Identification Causes Grief
We identify with sports teams and agonize over their results. We identify with our name and the social mirror and
Believe
If you do not bet on yourself, no one will bet on you. No one will believe in you more
More Articles To Help Ignite Your Spark
A Small, Sane Guide to Generative AI
October 28, 2025
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People meet change with two feelings: excitement and dread. Excitement, because change brings opportunity. Dread, because it exposes our gaps.
SPARK a Future-Ready People Strategy
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Most organizations build workforce plans around headcount and budgets. Winning ones build around intention. In the GenAI era, your edge won’t come
Lead with People, Purpose, and Impact
October 7, 2025
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True leadership begins within. When you are clear about who you serve, why your work matters, and how your actions
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
