Creating Zest
Zest creates joy; it gives you the ability to appreciate life even when there are ups and downs; the drive
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Recent Articles
Cultivating Zest!
Zest creates joy; it gives you the ability to appreciate life even when there are ups and downs; the drive
Give!
The more you give to family, the better the relationships at home. This unity invites love and harmony. The more
Selfless, not Selfish!
The world may appear to have become more selfish and self-centered, however, one forgotten area around the concept of self
Sweet Spot!
A Sufi is someone who is focused on the spiritual aspects of life. A corporate professional, on the other hand,
Being Centered!
It is not always possible to predict who or what enters your life and when. However, if you are centered,
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
